The Story
La Picaza, founded by Patricia in 2022, is a testament to a passion for creation and entrepreneurial spirit. It all began with hand-painted sneakers, a delightful venture that quickly blossomed into a vibrant collection featuring glitter and rhinestones, laying the foundation for Urban Sneaker Design. As the fascination with fashion deepened, creativity expanded to include clothing adorned with diamonds and the embellishment of boots and shoes.
As the collection grew, it became clear that the name Urban Sneaker Design no longer captured the evolving vision. This realization led to the discovery of the name La Picaza, which resonated deeply with the artistic identity behind the brand. The first creation, a stunning beaded bag, showcased exceptional craftsmanship and meticulous attention to detail. By participating in local markets, the brand successfully captured the attention of fashion enthusiasts, contributing to the rising popularity of its unique designs.
With La Picaza, the aim is to create fashion accessories that not only stand out but also reflect the individuality and style of each customer. The journey is far from over; each new creation opens the door to endless possibilities in the captivating world of fashion.
The Magpie
The name La Picaza, translating to "The Magpie" in Spanish, holds special significance for the creator. From a young age, there has been a draw to shiny objects, often expressing, "I feel just like a magpie." This charming bird, known for its treasure-collecting habits, perfectly mirrors the sparkling and eye-catching materials used in each design. When it came time to choose a name for the brand in 2022, the decision was made swiftly and inspired. The silhouette of the magpie not only represents La Picaza but also embodies themes of shine, creativity, and elegance. Furthermore, the melodic charm of the Spanish language resonates with Colombian heritage, making the choice of La Picaza even more meaningful. As customers explore the collections of La Picaza, they will discover how these unique elements come together to create something truly special.
Brand Essence
La Picaza stands proudly as a luxury high-end brand, renowned for its handcrafted beaded bags made from premium Czech glass beads. Inspired by the vibrant and colorful Colombian culture, each design reflects a celebration of femininity through bold colors and playful details. Every accessory is named after iconic cities and places in Colombia, serving as a heartfelt tribute to a rich cultural heritage.
Committed to quality, sustainability, and the empowerment of women, La Picaza beautifully combines exquisite craftsmanship with a dedication to creating unique fashion statements that inspire confidence and self-expression. The story of La Picaza is just beginning, inviting customers to be a part of its ongoing journey.